But who invented I Heart NY? Where did it come from? When did it start? Why?
Well, in 1977, the Deputy Commissioner of the New York State Department of Commerce hired Milton Glaser to create a design to go with a marketing campaign for the state. He actually did the work for free! The logo quickly became popular, printed on white t-shirts, but also on umbrellas, bumper stickers etc. Instead of being part of a publicity stunt for a few months, it has become part of pop culture and can be seen around the world as other cities made their variation.
I wondered about this logo, as a French friend showed me the 6 dollar umbrella she brought back from NYC. She had to strap it to a backpack on the airplane, then her son kept it in Paris so she wouldn't have to take it on the train, eventually bringing it to her in Bordeaux. Whew! All that because she wanted her cute New York City souvenir with this logo!
Do you have something with I heart NY on it? Have you gone to lengths to bring back a souvenir? Did you know anything about this logo before?